Project
Hiberus Box
- Brand identity
- Visual system
- Logo design
- Color system
- T-shirt design
- Web design
- Custom Aimharder booking
- Google Tag Manager
- Google Analytics
- Search Console
Overview
Hiberus Box is a cross-training gym in Zaragoza — high-intensity functional training, real coaching, and a community that celebrates every finish. Seven hundred square metres of open box, outdoor space, and a strength lab.
We built the full brand system, designed the training apparel, and launched a conversion-focused website with a custom trial-class booking flow wired into Aimharder — then instrumented Tag Manager, Analytics, and Search Console so the box can follow how new athletes find and book their first session.
01 — Challenge
Intensity with a clear identity.
Cross-training brands often blur into the same red-and-black noise. Hiberus needed a mark and voice that felt powerful without cliché — a system strong enough for the box floor, apparel, and a digital presence that turns first-time visitors into booked trial classes.
02 — Identity system
Gorilla mark, palette, and lockups.
The symbol is a geometric gorilla — power and grit, with a kettlebell reading in the negative space. Primary red (#ef0707) and deep maroon carry energy; near-black and ivory keep the system sharp on every surface.
Wide, heavy typography anchors the wordmark. Primary, secondary, and icon lockups cover everything from the box entrance to a favicon.
03 — T-shirts
The brand on the floor.
Two performance shirts carry the system into training: a chest mark with arched HIBERUS on the back, and a vertical lockup with TRAINING BOX and TRY HARDER. Built for the box — not just the brandbook.
04 — Digital experience
A site that books the first class.
The website sells the box experience — classes, open spaces, and a clear path to the free trial — in the same high-contrast language as the identity. A full weekly schedule grid makes every Crosstraining, DEKA, Open, and specialty class scannable at a glance.
05 — Trial booking
Live slots, Aimharder behind the scenes.
Instead of dropping visitors into a generic widget, we built a custom trial flow on the site: pick a day, choose a Crosstraining or DEKA slot with live capacity, and confirm in one pass. Members still book through the Aimharder app; drop-ins and first-timers get a dedicated path that writes into the same system.
06 — Measurement
Visibility you can act on.
Google Tag Manager centralizes event tracking behind a consent-aware setup. Google Analytics surfaces visits, WhatsApp clicks, booking steps, and form engagement. Search Console closes the loop on indexing and organic performance — so the box can refine acquisition with real data.
What we delivered
Services on this project.
- 01Brand identity
- 02Visual system
- 03Logo design
- 04Color system
- 05T-shirt design
- 06Web design
- 07Custom Aimharder booking
- 08Google Tag Manager
- 09Google Analytics
- 10Search Console
