Project
Dr. Choffel
- Brand identity
- Visual system
- Logo design
- Color system
- Web design
- Multilingual site (FR/EN/ES)
- Google Tag Manager
- Google Analytics
- Search Console
Overview
Dr. Alexy Choffel is a gynecologic surgeon in Geneva, offering specialized care across Groupe Médical de Champel and Clinique de la Femme — with a practice built on listening, precision, and patient-centered decisions.
We shaped a full brand system and a multilingual digital presence that communicate clinical rigor with warmth, then instrumented Tag Manager, Analytics, and Search Console so the practice can understand how patients find and move through the experience.
01 — Challenge
Clinical trust with quiet elegance.
Women’s health branding often drifts toward cold clinical sterility or soft cliché. Dr. Choffel needed a voice that patients could trust — refined, precise, and genuinely humane — across identity, stationery, and a website that explains pathologies and surgery without intimidation.
02 — Identity system
Mark, palette, and applications.
03 — Mark & palette
A feminine symbol, a calm system.
The symbol is a continuous-line silhouette inspired by the female form — elegant, protective, and unmistakably personal. Navy and steel blues carry medical trust; warm taupe and soft ivory keep the system approachable.
Satoshi anchors the clinical voice; a signature script softens the name lockup. Patterns and stationery extend the mark into spaces where patients first meet the practice.
04 — Digital experience
Clarity for every patient journey.
The site guides patients from first contact to appointment — pathologies, surgery techniques, and the doctor’s approach — in French, English, and Spanish, with clear paths to both Geneva clinics.
05 — Measurement
Visibility you can act on.
Google Tag Manager centralizes event tracking behind a consent-aware setup. Google Analytics surfaces how visitors engage with care content and booking paths. Search Console closes the loop on indexing and organic performance — so the practice can learn and refine with real data.
What we delivered
Services on this project.
- 01Brand identity
- 02Visual system
- 03Logo design
- 04Color system
- 05Web design
- 06Multilingual site (FR/EN/ES)
- 07Google Tag Manager
- 08Google Analytics
- 09Search Console
