Endogyn is a leading medical group specializing in the diagnosis and treatment of endometriosis, a condition that requires an empathetic and highly professional approach.
Our main objective was to develop a sensitive and supportive brand identity that reflected its commitment to women’s health, medical innovation, and human warmth. We created a comprehensive visual system that not only conveys trust and clinical expertise but also hope and understanding for its patients at every stage of their care journey.
The design focuses on a palette of soft, feminine colors, with pink and plum tones that evoke closeness, delicacy, and well-being. These are complemented by neutral grays that provide a touch of seriousness and professionalism, crucial in the healthcare sector.
The logo, combining a cross symbol (health) with an organic, protective shape, represents the care and support Endogyn offers. The selected modern and friendly typographic fonts reinforce the brand’s accessibility and empathy.
These elements are consistently applied across stationery, center signage, and digital materials, ensuring clear and comforting communication.
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