Project
Dans la tête des complotistes
by Association Aujourd’hui
- Web design
- UX content
- Educational digital experience
- Google Tag Manager
- Google Analytics
- Search Console
Overview
“Dans la tête des complotistes” is an educational and audiovisual project by Swiss organizations aimed at 15–25 year olds — strengthening critical thinking and the ability to identify false information, to help prevent pathways toward radicalization.
Anchored by a YouTube film with “Les Infiltrés”, the program pairs social teasers, educational sheets, and workshops across French-speaking cantons — content conceived by young people, for young people.
Beyond the design surface, we implemented Google Tag Manager, Google Analytics, and Search Console so the team can measure engagement, understand how young audiences move through the experience, and track organic visibility over time.
01 — Brief
Clarity for a complex topic.
The digital surface had to feel native to how young audiences already consume media: accessible language, engaging pacing, and a structure that supports both the film and the educational toolkit around it.
02 — Digital experience
Designed for attention and understanding.
03 — Measurement
Visibility you can act on.
Google Tag Manager centralizes event tracking without redeploying the site. Google Analytics surfaces how visitors engage with the film and educational content. Search Console closes the loop on indexing and organic performance — so the program can learn and iterate with real data.
What we delivered
Services on this project.
- 01Web design
- 02UX content
- 03Educational digital experience
- 04Google Tag Manager
- 05Google Analytics
- 06Search Console
